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Nissan executive confirms it: PEV drivers help sell cars

"more of our sales come from you guys than come from our sales and marketing efforts"

Photo of two Nissan LEAFs for lease shown at National Plug In Day

At National Plug In Day in San Francisco, Brendan Jones, Director of Nissan LEAF Marketing & Sales Strategy, talked for 6 minutes and 40 seconds. He spent 2 of those minutes confirming what PEV advocates have been saying for a while, and drivers have been discovering. After describing his own credentials, he talked about the spirit of the driver community, their impact on sales, the way the help dealers, and the guidance they provide to the company, directly and unequivocally, in a way we can only celebrate and pass along. Though he works at Nissan, he intentionally broadened his remarks to include all PEV drivers and all vehicles.

We hope everyone in the industry will be inspired by this, and, down the road, we look for manufacturers, suppliers, and dealers to recognize the value of DrivingElectric as we help the "EV-curious" become buyers. Watch the video at http://youtu.be/Hkey12m0xhg and we've posted it at DrivingElectric's Gallery; below you can read our transcript of "the good parts." Then share it on social media and by email! (Thanks to Gint Federas for capturing the event on video; others from the event at http://www.youtube.com/gfederas -- and tune in again here soon for more about another one.)

(PIcking up at 2:50 in the video:)

"I started three years ago on the project. And I'm -- I don't know if you can tell by looking at me. I'm just a traditional car guy. I fell in love with cars some time before I went into my undergrad program, fell in love with them through grad school, and I've stayed in the business for over 25 years, 18 of the years with Nissan. I love cars.

But I will tell you after 25 years of experience in the business, I've never found this much energy, enthusiasm, entrepreneurial spirit and emotion surrounding one vehicle as I have with the Nissan Leaf and all electric vehicles in general. There's more excitement and passion about changing the way we move, about doing something for the environment, about getting the country off foreign oil, etc., than there is around the EV movement. It's something different. And it's the first time people can own a car and actually feel good about what they're doing with it, and that's outstanding.

And when you hear that enthusiasm coming from the public it can't help but rub off. And what I mean by that is more of our sales come from you guys than come from our sales and marketing efforts. And for that again I have to thank you, because when you go into a parking lot, or you drive through your neighborhood, and you talk about the vehicle with so much enthusiasm and passion, that just helps to sell cars. It makes my job very very easy.

And also it makes my job very easy to listen to your stories with the passion. Even the constructive criticism, because I'll tell you, you guys give the best constructive criticism of any group I've had to be associated with. And I can tell you, it's listened to at the highest levels of the company. You guys are more important than me. And that's the way it should be."

by felixkramer

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The concept of electric car was first introduced by Nissan. And all car manufractures are utilising their resources in order to make an electric car

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