As fans and advocates, we love showing anyone and everyone our PEVs. Recently, we've discovered the power of our "demos." How? We've heard from people we met took the plunge -- they and ordered cars. Without intending so, we drivers have helped sell cars!
My own realization began last spring. As the Founder of CalCars.org (sponsor with Plug In America and the Electric Auto Association of DrivingElectric), I've been promoting plug-ins since 2002. One day after a show-and tell, Frank in Kansas City emailed me: Just wanted you to know at least one person took your advice and bought a Volt. It is in my garage now charging. Thanks for the heads up, as I have been putting off the decision. We have come too far to let this wonderful advance die out. Thanks for all you have done.
As I've continued with events and private demos and seen EV grins on people the first time they drove electric, an idea started germinating. Next, my brother Stephen leased a Chevy Volt. Then Roland and Lynda, family friends, decided to order a Volt. I started meeting people who told me, "you'll appreciate this: I've ordered a Nissan Leaf."
I understood I'd begun selling cars! That was the impetus for what is now about to launch, thanks to the three driver organizations, as DrivingElectric.org.
We want to prove to dealers, automakers and their ad agencies that ordinary drivers are helping them sell cars. As a start, we invite drivers registering here to "claim" relationships that led to actual deals. Eventually we'll have a mechanism for people to "credit" one registered driver as their main inspiration -- and for their dealers to "validate" them as actual buyers or leasers. Maybe we'll award recognition to the gold-star performers!
Feel free to comment here, but go to DrivingElectric's forum http://drivingelectric.org/do-you-want-get-credit-helping-carmakers-sell-pevs to stake one or more claims. I've listed three there so far, and hope to add more. Anyone else? Write your story. Keep your buyers as public or as anonymous as they want.